Long term wealth creation is obtained by holding onto the winners– well established niche/branded plays and deserting the losers–small/unbranded companies with low/no growth profile.

Our Investment Advisory Services endeavour to create sustainable wealth for its HNI clients through direct investments into equity markets on a medium to long term basis. We believe that investing directly into equities in large-cap stocks with a universe of 15-20 well-established companies yield better returns compared to indirect equity participation via mutual funds, ETFs, etc.

• We believe higher returns are earned over a time by investing in great businesses at attractive values.
• No single strategy/product/lump-sum investment can create wealth by itself. Systematic and disciplined investment done periodically, across market cap, results in lower risk and ensures capital preservation
• However, to create alpha for the overall portfolio, momentum trading through risk management is required

Alpha+ Fund is a non-leveraged long only fund, where we recommend investment ideas in cash with a medium to long term investment horizon. It has a concentrated mix of 14-16 prudently identified businesses across market capitalization. 2/3rd of the portfolio will be purely long term quality stocks and balance 1/3rd will be tactical plays based on earnings’ growth momentum, events, business up-cycle, etc. The fund performance is benchmarked to NIFTY. At SAL, we only offer investment advice and offer a tie-up with Kotak Securities for execution of the same.

Where you are today is the sum of every choice you’ve ever made. If you don’t like where you are, start making different choices! At SAL, the team leverages its strong market understanding, networking with market stalwarts and other participants in the industry to consistently beat the benchmark returns.

• Highly passionate equity market professionals turned promoters
• Strong expertise of in-house team with a rich and varied experience in financial markets for over 3 decades
• Third party support in terms of a permanent out sourced team of market professionals, thereby creating a parallel working universe
• Proven investment philosophy and processes
• Well-established relationships with numerous market intermediaries
• Field Advisors with inherent understanding of their specific sectors
• Informal networks spread across a wide array of industries

Disclaimer: Senora Advisors and its affiliated company(ies), their directors and employees and their relatives may; from time to time, may have a long or short position in, act as principal in, and buy or sell the securities or derivatives thereof of companies recommended.